Dude that is a reel worth $70 any day of the week. I believe that they stopped making the alphamar WITHOUT the line counter. We fish abu 7000's and love em. The alphamar is less expensive and seems to hold up just as well (at least without the LC). My buddy Joey has 3-4 of them and loves them (for BIG blue James River catfish). He is disappointed that they are out of production.